Privacy Policy

Your Privacy Matters to Us

Last Updated: November 8, 2025

Our Commitment to Privacy

At Ice Castle USA, operated by Forest Lake Auto Truck & Trailer Sales, we respect your privacy and are committed to protecting your personal information. This policy explains how we collect, use, and safeguard your data when you visit our website, inquire about our products, or make a purchase.

We specialize in Ice Castle fish houses, RVs, trailers, parts, and related services. This privacy policy applies to all interactions with our business.

Information We Collect

Personal Identifiers

  • Name, address, phone number, email address
  • Driver's license information (for financing applications)
  • Social security number (for credit applications)

Financial Information

  • Credit card numbers and payment details (securely processed)
  • Banking information for financing or payments
  • Employment and income information for financing

Website Usage Information

  • IP address, browser type, device information
  • Pages visited, time spent, referring websites
  • Cookies and tracking technologies for analytics

How We Use Your Information

We use your information for:

  • Order Processing: Vehicle sales, parts orders, and service appointments
  • Customer Service: Support, warranties, and technical assistance
  • Marketing: Product updates and promotional offers (with opt-out option)
  • Analytics: Website improvement and user experience optimization
  • Legal Compliance: Meeting regulatory requirements and business records

Information Sharing

We may share your information with trusted third parties who provide services on our behalf:

  • Shipping Companies: UPS, FedEx, specialized transport for delivery
  • Payment Processors: Credit card companies and financial institutions
  • Financing Partners: Banks and lenders for vehicle financing
  • Manufacturers: Ice Castle and other OEM partners for warranty and service
  • Analytics Providers: Google Analytics for website performance

Important: These third parties cannot use your data for their own purposes beyond providing the specific service. We require all partners to maintain appropriate security measures.

Data Retention

We retain your personal information only as long as necessary:

  • Customer Records: 7 years after last transaction (tax and business records)
  • Vehicle Sales: Permanent records for warranty and title purposes
  • Marketing Data: Until you opt-out or request deletion
  • Analytics Data: Anonymized after 26 months per Google Analytics policy

Your Consumer Rights

Under applicable privacy laws including CCPA, you have the right to:

  • Access: Request information about what data we have collected from you
  • Deletion: Request deletion of your personal information from our records
  • Correction: Update or correct any information you have provided
  • Opt-out: Decline analytics cookies and marketing communications
  • Non-Discrimination: Equal service regardless of privacy choices

Security Measures

We implement reasonable security measures to protect your personal information:

  • SSL/TLS encryption for all data transmission
  • Secure server environments with access controls
  • Regular security updates and monitoring
  • Limited employee access on a need-to-know basis

Security Disclaimer: While we implement reasonable security measures, no internet transmission or electronic storage is 100% secure. We cannot guarantee absolute security.

Cookies & Tracking

We use cookies for:

  • Essential Cookies: Required for website functionality and security
  • Analytics Cookies: Google Analytics to understand site usage patterns
  • Preference Cookies: Remember your settings and improve user experience

You can opt out of analytics tracking through our cookie consent banner, browser settings, or Google Analytics opt-out browser add-on.

Children's Privacy

🛡️ Protection for Minors

Our services are not directed to individuals under 16 years of age. We do not knowingly collect personal information from children under 16. If we discover that we have collected information from a child under 16, we will delete that information immediately.

Third-Party Services

Our website uses Google Analytics to help analyze how users interact with our site. Google Analytics may collect information about your device, browser, and site usage patterns.

For more information about Google's privacy practices, visit Google's Privacy Policy.

Contact Us About Privacy

If you have questions about this privacy policy or want to exercise your privacy rights, please contact us:

Ice Castle USA

Forest Lake Auto Truck & Trailer Sales

Phone: (651) 272-5474

Email: privacy@icecastleusa.com

Changes to This Policy

We may update this privacy policy from time to time. Any changes will be posted on this page with an updated "Last Updated" date. We encourage you to review this policy periodically. Continued use of our website and services constitutes acceptance of any updated terms.