Privacy Policy

1.Who We Are and What This Policy Covers

This Privacy Policy explains how Forest Lake Auto Truck & Trailer Sales ("we," "us," "our"), doing business as Ice Castle USA, collects, uses, shares and protects personal information when you visit www.icecastleusa.com (the "Site"), contact us, request a quote or financing information, or buy Ice Castle fish houses, RV Edition units, toy haulers, trailers, parts and accessories from us.

It applies to the Site and to information we collect offline in connection with the Site (for example, when you call or visit our Forest Lake, Minnesota location). Information you give directly to a third party, such as a lender's online application, is governed by that third party's policies.

2.Information We Collect

Information you provide

• Contact and inquiry details: name, email address, phone number, ZIP code and the message you send through our contact, quote and inquiry forms, including the unit, stock number or VIN you ask about.
• Trade-in details: year, make, model, mileage, condition and photos you choose to send us.
• Communications: emails, call notes and messages exchanged with our team.
• Purchase records: information needed to complete a sale, title and registration, delivery and warranty paperwork, collected in person or by phone.

Information collected automatically

• IP address, approximate location (city or region), browser and device type, operating system, screen size and language.
• Pages and units viewed, links clicked, referring page, search terms used on the Site, and date and time of visits.
• Cookie and browser storage identifiers, described in the Cookies section below.

Information we do not collect on the Site

The Site does not ask for, and you should not send us through an inquiry form or email, your Social Security number, driver's license number, full payment card number or bank account number. Credit applications are submitted through a separate secure lender application gateway (see Third-Party Services). If we need sensitive details to finish a transaction, we collect them in person or through a secure channel.

3.How We Use Information

• Respond to inquiries, quote requests, trade-in requests and service or parts questions.
• Complete and document sales, deliveries, title, registration and warranty work.
• Connect you with lenders and other partners when you ask us to.
• Operate, secure, troubleshoot and improve the Site, including measuring which pages and inventory are useful.
• Send transactional messages and, where you have asked for or allowed it, marketing messages. You can opt out at any time.
• Detect, prevent and investigate fraud, abuse, security incidents and violations of our Terms of Service.
• Comply with law, enforce our rights, and keep business, tax and dealer records.

We do not use the contents of your inquiries to make decisions that produce legal or similarly significant effects about you through automated profiling.

4.Inventory Views and Interest Metrics

If you enable Analytics in our privacy banner, opening an inventory detail page sends a view event to our inventory API. We store the unit's database identifier, the website it was viewed on (Ice Castle USA or Forest Lake Auto), the UTC date and time, and a randomly generated event identifier in our SQL database.

The event identifier identifies a single page visit and prevents duplicate submissions from increasing the count. It is not a persistent visitor identifier. Refreshing or returning to a detail page may count as another view. These records measure page views, not unique people.

The unit-view table does not store your name, email, phone number, IP address, cookie identifier, or a browsing profile, and we do not link these view records to your inquiries. Separately, hosting and security services may process request information such as IP addresses, and optional analytics tools may collect the usage information described elsewhere in this policy.

Authorized staff use unit-view totals and daily or monthly reports to understand inventory interest and improve the Site. The database is hosted by our cloud service provider. We do not reset view history each month; monthly reports filter the stored timestamps.

No unit-view event is submitted by the Site before you enable Analytics or after you turn it off. Turning Analytics off stops future collection; it does not erase counts already recorded. Your preference is saved separately in each site's browser storage, so choose your preferences on both sites if you visit both.

5.How We Share Information

We do not sell your personal information for money, and we do not share it with third parties for their own marketing. We disclose information only as described here:

• Service providers: companies that host the Site, deliver form submissions and email, provide analytics, and process payments or shipping on our behalf, under obligations to protect the information and use it only to provide the service.
• Lenders and finance partners: when you apply for financing or ask us to seek financing for you.
• Carriers and transport companies: to deliver a purchase to you.
• Manufacturers and manufacturing partners: Ice Castle Fish Houses and its suppliers, to place orders, register units and support warranty claims.
• Government and legal: motor vehicle and licensing agencies for title and registration, and courts, regulators or law enforcement when required by law or to protect rights, property or safety.
• Business transfers: a successor if we merge with, are acquired by, or sell part of our business, subject to this policy.
• With your direction or consent: any other disclosure you ask for or approve.

6.Cookies, Analytics and Browser Storage

Our privacy banner lets you Accept Essential Only, Accept All, or Customize. Accept Essential Only keeps optional analytics, advertising, advertising measurement and personalization off; it does not disable storage needed for browsing and saving your privacy choice. Accept All enables those optional categories. Customize lets you choose them individually. We load Google Analytics and submit inventory-view events only after you enable Analytics. We remember your category choices and notice version in this site's browser storage; an updated notice may ask you to choose again.

• Strictly necessary storage: remembers your cookie choice and inventory filters, scroll position and form progress so the Site works as expected.
• Analytics: includes SQL inventory-view counts and Google Analytics 4 reports of pages, units viewed, clicks, device information, approximate location and engagement. Where enabled, Microsoft Clarity provides interaction and session analysis under its own privacy practices.
• Advertising and personalization storage: used only where enabled by your choices, to measure marketing effectiveness.

Choose Privacy & Cookie Settings in the footer at any time to review your choices. Turning Analytics off reloads the page to stop loaded analytics tools. You can also clear this site's browser data to remove saved choices and bring the banner back. Browsing and inquiries do not require optional analytics. Blocking necessary storage may affect how the Site works. Browsers differ in how they send Do Not Track and Global Privacy Control signals; where you use a recognized opt-out signal and ask us to honor it, contact us and we will apply it to the data we can associate with you.

7.Third-Party Services and Links

The Site links to or embeds services run by others. They collect information under their own policies, and we are not responsible for their practices. Examples include:

• A lender's online credit application gateway, used when you choose to apply for financing.
• An online parts and accessories storefront operated by an e-commerce provider.
• Google Maps links and Google and Microsoft analytics tools.
• Partner and manufacturer websites that we link to, such as Ice Castle Fish Houses and trailer frame builders.

Please review those policies before sharing information with them.

8.Financing and Consumer Report Information

When you apply for financing, the lender or finance source receives your application and may obtain credit reports. If we receive nonpublic personal financial information about you in connection with a financing or sale, we handle it under the federal Gramm-Leach-Bliley Act and the FTC Safeguards Rule, including administrative, technical and physical safeguards, and we give you any required privacy notice at the time of the transaction.

Online payment estimates from our calculator run in your browser, are not credit applications, and are not sent to us unless you submit a form.

9.Calls, Texts and Email

If you give us your phone number or email address, we may use it to respond to your request. We send marketing texts or autodialed calls only with your prior express consent, which is not a condition of any purchase. Reply STOP to a text or use the unsubscribe link in an email to opt out; message and data rates may apply. We will still send necessary messages about an open transaction.

10.How Long We Keep Information

• Inquiries and leads: generally up to 3 years after our last contact, unless you ask us to delete them sooner.
• Sales, title, financing and warranty records: at least 7 years, or longer where law or a lender requires.
• Marketing preferences: until you opt out, plus a record of that opt-out.
• Analytics data: per the retention set in our analytics tools (currently up to 26 months in Google Analytics and 13 months in Clarity).
• SQL inventory-view records: have no automatic expiry currently configured and are retained across months for inventory-interest reports. Hard-deleting a unit deletes its associated view records. Turning off Analytics does not delete previously recorded views.

We delete or de-identify information when it is no longer needed, unless we must keep it to meet legal obligations, resolve disputes or enforce agreements.

11.Security

We use reasonable administrative, technical and physical safeguards, including HTTPS encryption in transit, access controls, least-privilege access for staff and vendors, and monitoring and updates of our systems. No method of transmission or storage is completely secure, so we cannot guarantee absolute security. Please do not send sensitive identifiers by email or through web forms.

If a security incident affects your personal information, we will notify you and regulators as required by applicable law.

12.Your Privacy Rights

Depending on where you live, including Minnesota, California and other states with consumer privacy laws, you may have the right to:

• Confirm whether we process your personal information and access it, including in a portable format.
• Correct inaccurate information and request deletion of information we hold about you.
• Opt out of the sale of personal information, targeted advertising, and profiling in furtherance of decisions with legal or similarly significant effects. We do not sell personal information or engage in such profiling.
• In Minnesota, receive a list of the specific third parties to whom we have disclosed your personal information, and question the result of any profiling decision.
• Not be treated unfavorably for exercising these rights.

To make a request, email sales@icecastleusa.com or call (651) 272-5474. We will verify your identity using details you have already given us, and we may ask for more information if needed. We aim to respond within 45 days and may extend once by a further 45 days where permitted, telling you why. You may use an authorized agent with your written permission. Some information is exempt from deletion, such as records we must keep by law.

If we deny a request you may appeal by replying to our decision with the word APPEAL; we will respond in writing within 45 days with the outcome and, if the appeal is denied, how to contact your state attorney general.

13.Children's Privacy

The Site is for adults. We do not knowingly collect personal information from anyone under 16. If you believe a child has given us information, contact us and we will delete it.

14.Where Information Is Processed

We operate in the United States and the Site is intended for U.S. visitors. Information may be processed and stored by our service providers in the United States.

15.Changes to This Policy

We may update this policy from time to time. The "Last updated" date at the top of this page shows the current version. If we make a material change to how we use personal information we have already collected, we will provide notice or obtain consent where the law requires it.